The Lowest Hanging Fruit

Marketing Analysis

This Strategy to Impact tool is designed to help you audit your marketing in 10min and get clarity on what channels are priority and you should be focusing on.

Instructions:

1. 1.List all the things you are currently doing for marketing, or are trying to do - anything that is currently taking up brain space.
2. 2.Rank them out of 10 for how likely they are to convert and generate sales, or achieve any other priority objectives. Think of it this way - if you absolutely had to make a sale tomorrow like your life depended on it, which channel would you try? That is your 10/10. A 1 out of 10 might be applying for a business award. Nice to have but is it going to feed your family tomorrow?
3. 3.Then tick any channels that you simply love doing, because thats where your most authentic marketing will be, or tick if you must have it.. (eg a website must for most businesses, though not always) It is ok to allow time for the loves and the musts even if they do not result in immediate sales.
4. 4.Repeat for all the marketing channels that you feel like you should be doing but havent got around to yet.